The Trade Desk China campaign and photo shoot

The Trade Desk opened up its programmatic offering to China and launched a campaign to announce the new opportunity for existing and prospective customers. I was asked to create a photo library to be used throughout the campaign. It was going to be marketed outside of China, so the goal was to capture consumers in China interacting with technology, in both quintessential and everyday environments. The final images were used for digital and print ads, emails, the website, large-scale installations, posters, printed collateral, and in presentations, so attention to composition, format and legibility was essential.

Client: The Trade Desk
Year: 2018
Services: Art Direction, print design, digital design

Photographer: Stefen Chow

Photography

Campaign Assets

Behind the scenes