The Trade Desk Media for Humankind campaign and photo shoot

The Trade Desk’s Media For Humankind campaign focused on the importance of the open internet for digital advertising. The campaign photography, a series of twelve close-up portraits, was shot by Martin Schoeller and channelled the company's key pillars of independence, objectivity, and transparency. The photos were used throughout the campaign for digital, print, and out-of-home ads, a microsite, videos, desktop backgrounds, conference room screens, and large-scale installations.

Client: The Trade Desk
Year: 2019
Services: Art Direction, digital design, print design

Photographer: Martin Schoeller

Campaign assets

Behind the scenes